Work / D2C chocolate · Co-founder · 2025
Amora50 days
A chocolate brand taken from zero to selling in 50 days, after 100+ customer interviews. I owned sourcing, sales and go-to-market in a team of three.
05.1
The idea
A chocolate brand started inside the Build Your Own Business programme at Mesa School of Business.
05.2
What I owned
- Sourcing: found and re-sourced across 3 suppliers (Ooty, then a Bangalore manufacturer, then a local home-based producer) to improve cost and reliability.
- Sales: led B2B and on-ground sales across 6+ retail stalls, engaging 300+ customers.
- Go-to-market: used stall feedback to refine positioning and the sales pitch.
05.3
How it went
It launched in 50 days after 100+ customer interviews validating demand, flavours and price. Every stall conversation changed something.
05.4
The numbers
₹1.46L revenue, about 970 units at around ₹150 average order value: ₹56K from B2B and ₹90K from D2C.
05.5
What I learned
How fast real customers change your plan, and that selling in person is the quickest way to find out what is wrong.
numbers
The ones I can back
₹1.46Lrevenue
100+interviews
50days to launch
3suppliers